02. research

Competitive Audit

I researched other advertisement agency's website to get a better idea how other agency's designed their homepage. I noticed many ad agencies use a large hero video on their homepage to show the work culture in their office. They also have different sections for each category like, "Who we are", "Careers", "Contact", etc.  

 
 
 

 
 

03. design

Low-Fidelity Wireframes

I developed low-fidelity wireframes for their website to get a better idea on layout and the user's flow while scrolling and navigating their website.

 
 
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High-Fidelity Wireframes

I made a simple high-fidelity mobile version of the website, since most of their traffic comes from mobile users. I included a large hero image on the homepage and bold colors that matched their logo.

 
 
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