2016-2017

Branding + UI DESIGN

SoulMuch

 
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01. overview

Introduction

Soulmuch is a cookie company that builds awareness about food waste with the millennial generation by taking excess grains and produce from restaurants and repurposing them into cookies. The product is mainly sold in farmers market and later would love to be sold in well known retail supermarkets.

 
 

 
 

Challenge

SoulMuch wanted to redo their current website to be more trendy and cater towards the millennial generation.

 
 

 
 

Solution

I developed a logo for SoulMuch, and also made low-fidelity and high-fidelity wireframes for their website.

 

02. research

Competitive Audit

I researched other food recycle companies that are trying to get rid of food waste. I noticed they all have their message in bold to get it across that they are a movement on stopping food waste.

 
 
 

 
 

03. design

Low-Fidelity Wireframes

I developed low-fidelity wireframes for their website to get a better idea on layout and the user's flow while scrolling and navigating their website. I inserted a hero image and their put the logo in the center.

 
 
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High-Fidelity Wireframes

I made a simple high-fidelity wireframe for the website. I added photographic elements that they already had and incorporated a polaroid feel so it seemed more intimate and more of a community-feel.

 
 
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Iconic Industry Website     |     Soul Much Website     |     100 Days of UI